Design & Quality Concerns at Honda Motors




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BACKGROUND NOTE

The history of Honda Motors can be traced back to the late 1940s. Soichiro Honda (Honda) established Honda Motor Co., Ltd., on September 24, 1948, in Itaya-cho, Hamamatsu, Japan, with a capital of ¥1 million. The company started with producing auxiliary engines for bicycles. In October 1949, Takeo Fujisawa (Fujisawa), who became Honda’s partner in the company, came aboard as managing director. In March 1950, despite the ongoing economic slowdown, the company expanded its business to Tokyo. By 1959, Honda Motor had become the world’s largest motorcycle manufacturer...

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